NamathNamath

When Joe Namath vowed that the New York Jets would win Super Bowl III, he was dismissed as a kid quarterback with too much money and not enough humility. It was pure Namath-outrageously confident, a blasphemy to the establishment. But in making good on his guarantee, Namath did more than deliver one of the most stunning upsets of all time-he changed the face of sports and popular culture forever. The first of his kind, Namath transformed the game into show biz. He was football's leading man, the prince of booze and broads, a guy who made bachelorhood seem an almost sacred calling. The first major biography of this authentic icon, Namath takes us from steel-town pool halls to the upper reaches of American celebrity, charting the man's complex relationships with pain and prominence. Here is the truth behind Broadway Joe and why his legend has meant so much to so many. Book jacket.